The GCX Charity Mission
As content creators, our mission is to bring together creators and their communities to celebrate, have fun, and do good work for the kids and families of St. Jude. Every child deserves to live their best life, and we are proud to work alongside St. Jude to help build a world where no child — anywhere — dies from cancer.
St. Jude Children’s Research Hospital
Our team strives to support St. Jude’s mission “to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment.” Their research, development, and cures are shared globally; and with our support (and yours as well!), St. Jude can provide these cutting-edge treatments at no cost to families.
Introducing St. Jude Play Live
The St. Jude Play Live Program activates global content creators to support fundraising for the kids and families at St. Jude Children’s Research Hospital. We have been partnered with them for almost ten years, and have collectively fundraised over $23,000,000 dollars with our GCX and Build Against Cancer communities.
The Domino’s Village
Cementing our continuous mission to support St. Jude, and ours and Build Against Cancer’s goal to raise $25M for the hospital by 2033, The Domino’s Village — the newest St. Jude campus housing facility — has named a floor of its complex after the GCX and BAC communities.
It is a humbling honor beyond words, one that our teams will strive to be worthy of for years to come, until no child dies in the dawn of life.
The History
The very first GCX event had its humble beginnings in Tampa, FL between a
small group of streamers who wanted to meet up with their communities,
not knowing this “little meetup” would actually end up being over a
thousand attendees from all over the world. Realizing they had tapped into
something, one of those creators, ProfessorBroman, had an idea.
Inspired by traditional telethons and utilizing a PayPal donation link
swiped from the St. Jude website, our first charity marathon took place the
following year with 42 creators joining together to try and do some good
in the world. That first year our community raised $500,000 — and after
the initial surprise of seeing an unfamiliar donation of that size come
through, our team and the St. Jude Play Live team began planning for the
future.
What began as a bar meetup for local creators and a group of streamers
joining together to fundraise has grown into a major series of charity
events that have managed to raise more than $23,000,000 for the kids at St.
Jude Children’s Research Hospital. Our team remains committed to helping
St. Jude in its mission of ending childhood cancer, and in connecting
creators to their amazing cause.
Meet The Team
At the heart of GCX lies a team of passionate people focused on both the content creation industry and St. Jude Children’s Research Hospital. United by a shared vision, they tirelessly work behind the scenes to craft an unforgettable experience.
Driven by a commitment to excellence, our team endeavors to create an impactful journey for all involved. From the participating creators and their communities to the brands lending their support, every aspect of GCX is meticulously curated to inspire and uplift.
Yet, beyond the screens and stages, our ultimate purpose is to make a difference in the lives of children and families at St. Jude. With every endeavor, we strive to bring hope, healing, and joy to those who need it most.
Kevin Murray
Co-Founder, Executive Producer
Mindy Gentry
Executive Producer
Samantha Lupo
Charity Director
Ben Bowman
Co-Founder
Tim Havlock
Board member
Ben Lupo
Board Member
Cory Michael
Co-Founder, Board Member
Trevor May
Board Member
The Advisory Board
At GCX, we’re privileged to be guided by a handpicked team of individuals drawn from diverse verticals within the entertainment industry. Each member brings unique expertise and insight, enriching our journey with their invaluable perspectives.
Together, we’re not just shaping an event; we’re crafting an experience that resonates deeply with creators, brands, and most importantly, the children and families supported by St. Jude.
