Gaming Community Expo
July 23 - 25, 2027
Exhibit at GCX
Games · Retail · Artists
Exhibitors
GCX is the gaming event people take a vacation for. Every July, players, creators and their friends take over the soundstages at Universal Orlando Resort, and most of them have planned a whole trip around it.
That changes how they shop. Nobody is rushing to catch a train home. They came to spend time with the games, artists and brands they love, and they budgeted for it.
Whether you are launching a game, selling product or bringing your art to the Alley, there is a space on the GCX 2027 show floor built for you.
Show Floor
July 23 - 24, 2027
Venue
Universal Orlando Resort
Exhibit Spaces
From $500
01 · WHO WILL BE AT YOUR BOOTH?
A Room Full of Your Best Customers
GCX attendees are adults with a plan, a budget and a weekend set aside for the things they love.
Age
70%aged 25 to 44, working adults with their own money to spend
Travel
73.8%travel more than 75 miles to attend, and 43.5% fly in
Trip Spend
$1,303average spent per person on the trip, before their badge
Creators
48%of attendees create content or stream
Reach
49 Statesplus DC and 11 countries sent attendees in 2026
Stay
3.7 Nightsaverage stay, against 2.9 for the typical Orlando visitor
On Site
$318average spent per person inside the venue
Artist Alley
71%of attendees bought from Artist Alley
Sources: GCX 2026 General Attendee survey (n=327), ticketing data and Visit Orlando 2025 visitor profile.
02 · WHERE DO YOU FIT?
Three Ways to Exhibit
GAMES
For studios and publishers with something to play. Hands-on demos, Indie Avenue booths at $800, and Main Stage premieres.
RETAIL
For retailers, makers and brands selling to a gaming audience. Booths from 10×10 to 20×20, with endcaps for extra visibility.
ARTISTS
For illustrators and independent artists. The busiest place to spend money at GCX, with curated tables at $500.
03 · WHY DOES GCX WORK FOR EXHIBITORS?
Built for Attention, Not Foot Traffic
Bigger shows sell crowds. GCX sells time and attention from people who chose to be here.
THE VACATION MINDSET
Wallets Open, Schedules Clear
Attendees arrive on vacation, not on a lunch break. They stay an average of 3.7 nights and treat the show floor as part of the trip, so they browse longer and buy the things they will remember the trip by.
- 80% stay overnight
- $1,303 average trip spend
- Two full show days in 2027
A FLOOR YOU CAN SEE
Every Booth Gets Found
GCX is sized so attendees can walk the whole floor, come back to you on day two and bring a friend. 34 of 39 exhibitors who rated their 2026 traffic called it high in both volume and quality.
- Repeat visits across two show days
- Themed areas for games, tabletop, art and retail
- Promotion through the GCX app
CREATORS IN THE CROWD
Your Booth on Stream
48% of attendees create content, and 469 vetted creators with a combined following of 34.2 million attended in 2026. The people at your booth are the people who tell everyone else what to play, wear and buy.
- 469 approved creators in 2026
- 34.2M combined creator following
- MeetToMatch meetings with creators and industry
04 · DOES IT WORK?
What Exhibitors Told Us
From our 2026 exhibitor survey of 47 exhibitors.
Traffic
34 of 39called their traffic high in volume and quality
Audience
38 of 41rated the audience a strong match for their customer
Return
33 of 39rated themselves 9 or 10 likely to exhibit again
Growth
13 of 39plan to increase their footprint in 2027
“We absolutely loved the energy and atmosphere at GCX this year! The community was incredibly welcoming, enthusiastic, and genuinely interested in supporting artists and small businesses.”
“GCX feels like a con people don’t want to leave. That’s rare, and it’s why I keep coming back.”
“An intimate opportunity to connect with gaming communities that was relatively cost effective. Also nice getting to go to a theme park to wind down after the show.”
Past exhibitors include Verizon, Bethesda, Board and more than 40 independent game studios.
05 · HOW DOES IT WORK?
From Application to Show Floor
STEP 1
Choose Your Path
Pick Games, Retail or Artist Alley and fill in the short application. It takes about five minutes.
STEP 2
We Review
Our team reviews every application for fit and floor placement, and replies by email.
STEP 3
Lock In Your Space
Approved exhibitors receive an invoice and the exhibitor kit with load-in, power and ordering details.
06 · QUESTIONS
Exhibitor FAQ
When and where is GCX 2027?
The GCX 2027 show floor is open Friday July 23 and Saturday July 24, 2027, from 10am to 5pm ET, on the soundstages at Universal Orlando Resort. Attendees also have GCX After Dark at Universal Islands of Adventure on the Saturday night and a GCX day at Universal Epic Universe on Sunday July 25.
Who can exhibit?
Game studios and publishers, retailers, brands, makers and independent artists. Charities and community groups are welcome to get in touch through the application that fits them best.
What does a booth include?
In-line 10×10 and larger booths include a 10ft back wall and 3ft side wall drape, basic signage, tables and chairs, vendor wifi and an allocation of exhibitor badges. Artist Alley and Indie Avenue details are on their own pages.
Can I get power or hard-line internet?
Yes. Power, hard-line internet, custom booth design and other services can be ordered through the exhibitor kit after your application is accepted.
Is there a hotel block?
Yes. GCX room blocks return to Universal Cabana Bay Beach Resort and Universal Aventura Hotel.
When will I hear back?
We reply to every application by email. Space in Artist Alley and Indie Avenue is limited, so we recommend applying early.
I want to sponsor rather than exhibit.
Sponsorships cover the Main Stage, themed areas, the event app, creator partnerships and GCX After Dark. Send us a sponsor inquiry and our partnerships team will be in touch.
BRING YOUR BRAND
ON VACATION.
JOIN US for