Gaming Community Expo
July 23 - 25, 2027
Artist Alley
Exhibit at GCX 2027
Artist Alley
The busiest place to spend money at GCX.
71% of GCX 2026 attendees bought from Artist Alley, and it topped their wish list for 2027.
Booths start at $480 and are limited to vetted, approved artists.
Apply to join the alley
Share your work and what you plan to sell. It takes about five minutes, and we reply to every application by email.
Artist Booth
Starting at $480
Selection
Vetted & Approved
Show Floor
July 23 - 24, 2027
01 · RESULTS
How Artist Alley Did in 2026
From our 2026 surveys of attendees and of 22 Artist Alley exhibitors.
Attendees
71%of attendees bought from Artist Alley
Traffic
100%of artists called their traffic high in volume and quality
Sales
55%of artists took $5,000 or more on site
Return
91%of artists rated themselves 9 or 10 likely to come back
02 · WHY GCX
Who Shops in Artist Alley
BUYERS WITH BUDGETS
Our Community Loves Artists
Most GCX attendees are 25 to 44 and spend an average of $318 inside the venue. In short, they are looking for something unique!
- 70% aged 25 to 44
- $318 average on-site spend
- 71% bought from Artist Alley
WHERE FAN ARTISTS COME
Your Fandoms Are Here
GCX celebrates the best in professional and fan art inspired by the games we all love to play: from Destiny to Fallout and beyond.
- Themed community spaces
- Creators and voice actors on the floor
- Fans from 49 states and 11 countries
QUALITY OVER QUANTITY
A Smaller, Curated Alley
We present every year a limited number of vetted artists that each bring unique art you won't find anywhere else.
- Vetted and approved artists
- Starting at $480
- Two full show days
03 · ARTIST FEEDBACK
What Artists Told Us
From our 2026 exhibitor survey.
“The location is so much fun. I feel cool telling people I vendored in Universal Studios. Also the attendees were amazing. They were so great to talk to and felt so included for my first GCX.”
“Attendance was phenomenal, the special guests were well-chosen and the crowd was very excited. People were respectful and security did a really great job.”
“Great traffic, friendly staff and attendees, great communication and seamless vendor experience.”
“In the end it comes down to the people. GCX has such a nice crowd, I have a lot of friends (and made some new ones!).”
04 · GALLERY
Artist Alley at GCX
Independent artists and illustrators at GCX.
05 · PRICING
Three Booth Sizes
Our most popular size. Sharing? Tell us in your application.
Room for displays, more stock or commissions.
For studios, collectives and large shops.
- Pipe and drape back wall and side walls
- One or two tables, depending on booth size
- Two to four chairs, depending on booth size
- Vendor wifi
- Booth signage
- A wastebin
Spaces are limited and every artist is reviewed. Setup and load-in details come with your acceptance.
06 · PERKS
Included With Every Booth
Social Spotlight Post
A dedicated post about you on GCX socials.
Collab Posts and Content
Instagram collabs, plus content you pitch: speed draws, packing videos, dev diaries.
Improved Website Listing
An upgraded listing on gcxevent.com.
Artist and Indie Newsletters
Dedicated artist and indie emails closer to the show.
Early Hotel Access
Accepted before the public room block? Book early with Premium passholders.
Discount Codes
Codes to share with friends, family, customers and fans.
Exhibited With Us Before?
Exhibited or partnered with us in the last five years? Tell us about your new art, game launch or sale and we will help share it. Alumni spotlights run through the end of 2026.
07 · HOW IT WORKS
From Application to Your Booth
STEP 1
Apply
Share your portfolio and what you plan to sell. It takes about five minutes.
STEP 2
We Review
Our team reviews every artist for quality and variety across the Alley, and replies by email.
STEP 3
Lock In Your Booth
Approved artists receive an invoice and the exhibitor kit with load-in and setup details.
08 · QUESTIONS
Artist Alley FAQ
Who can apply for Artist Alley?
Independent artists and makers selling their own work, including prints, stickers, pins, originals, commissions, crafts and cosplay accessories. Every application is reviewed.
Can I share a booth?
Tell us in your application who you plan to share with and include their portfolio. We confirm sharing as part of your approval.
How are artists chosen?
We review portfolios for quality and for a good variety of styles, mediums and fandoms across the Alley.
What is included with a booth?
Pipe and drape back and side walls, one or two tables and two to four chairs depending on booth size, vendor wifi, booth signage, a wastebin and exhibitor badges.
When is the show floor open?
Friday July 23 and Saturday July 24, 2027, from 10am to 5pm ET, on the soundstages at Universal Orlando Resort.
When will I hear back?
We reply to every application by email. Artist Alley booths are limited, so we recommend applying early.
09 · THE VENUE
Exhibit at Universal Orlando Resort
Your art, on display at Universal Orlando Resort.
GCX takes place inside Universal Orlando Resort, a great line for your bio and socials.
- For your bio. “Exhibited at Universal Orlando Resort” is a strong line for any artist bio.
- For your socials. Booth photos and process videos with a setting people recognize.
- For your buyers. Collectors on vacation with time to browse your booth, chat and commission.
BRING YOUR ART
ON VACATION.
JOIN US for