Gaming Community Expo
July 23 - 25, 2027
Retail at GCX
Sell to Gamers on Vacation
Retail
Sell to gamers who came ready to spend.
GCX attendees plan their trip months ahead and budget for it. They spend an average of $1,303 on the trip and $318 inside the venue, and they want something to take home that they cannot find at their local mall.
From apparel and collectibles to peripherals and tabletop, the GCX Market puts your products in front of adult fans of Destiny, Fallout, The Elder Scrolls and many more communities across two show days.
Apply to Exhibit
Tell us about your business and what you sell. It takes about five minutes, and we reply to every application by email.
Booths
From $1,400
Endcaps
10x20, +10%
Show Floor
July 23 - 24, 2027
01 · WHO IS SHOPPING?
Adults on Vacation, Budget in Hand
The GCX crowd is a working-age audience that travels to be here and plans to spend.
On Site
$318average spent per person inside the venue
Exhibitors
39%of attendees bought exhibitor merchandise or games
Age
70%aged 25 to 44
Trip
49.8%spent more than $1,000 on their GCX trip
Source: GCX 2026 General Attendee survey (n=327).
02 · WHY DO RETAILERS DO WELL HERE?
Shoppers With Time, Money and a Reason to Buy
THE SOUVENIR EFFECT
They Want to Take GCX Home
Nearly three in four buyers travel more than 75 miles to attend. A GCX purchase is part of the vacation, which is why fans buy the shirt, the figure or the dice set they will remember the trip by.
- 73.8% travel 75+ miles
- 43.5% fly in
- 49 states and 11 countries
FANDOM DEPTH
Communities, Not Just Crowds
GCX is built around communities like Destiny, Fallout and The Elder Scrolls, with themed spaces on the floor. Fans arrive in groups and shop together.
- 59% travel in groups of 2 to 5
- Themed community spaces
- Market and Tabletop Tavern areas
TIME TO BROWSE
Two Days, Repeat Visits
Nobody is rushing through. Attendees browse on day one and come back to buy on day two, often with friends in tow.
- 3.7 nights average stay
- Two show days, 10am to 5pm ET
- Promotion through the GCX app
03 · DO EXHIBITORS SELL?
What Exhibitors Told Us
From our 2026 exhibitor survey of 47 exhibitors.
Sales
28 of 31exhibitors who sold on site took $2,000 or more
Big Weekends
14 of 31took $5,000 or more on site
Traffic
34 of 39called their traffic high in volume and quality
Audience
38 of 41rated the audience a strong match for their customer
“We absolutely loved the energy and atmosphere at GCX this year! The community was incredibly welcoming, enthusiastic, and genuinely interested in supporting artists and small businesses.”
“The energy on the floor was fantastic... the crowd really gets it, and getting to talk shop with people who light up over the same games and fandoms I do never gets old.”
04 · WHAT DOES IT LOOK LIKE?
Retail at GCX
Brands, makers and retailers on the GCX show floor.
05 · WHICH BOOTH?
Spaces & Pricing
Every application is reviewed for fit and floor placement.
The right start for most retailers and makers.
More wall and more stock. Endcap placement, open on three sides, for an additional 10%.
A storefront on the show floor.
Open on all sides for a flagship store.
Peninsulas, larger footprints and custom builds are priced by build.
In-line 10x10 and larger booths include a 10ft back wall and 3ft side wall drape, basic signage, tables and chairs, vendor wifi and an allocation of exhibitor badges, with more badges available to buy. Power, hard-line internet and custom booth services can be ordered in the exhibitor kit after acceptance.
Want more than a booth?
Themed area sponsorships, event app placements, creator partnerships and GCX After Dark activations are available for brands that want to own a moment at GCX.
06 · HOW DOES IT WORK?
From Application to Show Floor
STEP 1
Apply
Tell us about your business, what you sell and the space you want. It takes about five minutes.
STEP 2
We Review
Our team reviews every application for fit and floor placement, and replies by email.
STEP 3
Lock In Your Space
Approved exhibitors receive an invoice and the exhibitor kit with load-in, power and ordering details.
07 · QUESTIONS
Retail FAQ
What can I sell at GCX?
Apparel, collectibles, peripherals, tabletop games, prints, plush, jewelry, food and drink and more. Tell us exactly what you plan to sell in your application so we can place you well.
What does a booth include?
In-line 10×10 and larger booths include a 10ft back wall and 3ft side wall drape, basic signage, tables and chairs, vendor wifi and an allocation of exhibitor badges, with more badges available to buy.
What is an endcap?
An endcap is a 10×20 booth at the end of a row, open to the aisle on three sides. Endcaps are available for an additional 10%.
Can I get power?
Yes. Power, hard-line internet and other services can be ordered through the exhibitor kit after your application is accepted.
When is the show floor open?
Friday July 23 and Saturday July 24, 2027, from 10am to 5pm ET, on the soundstages at Universal Orlando Resort.
When will I hear back?
We reply to every application by email. Booth placement is reviewed for fit, so we recommend applying early.
08 · WHY IT MAKES NEWS
The Headline Writes Itself
Your brand, on sale at Universal Orlando Resort.
GCX takes place inside Universal Orlando Resort, a destination your customers already know and love. Selling there is a story worth telling, to your followers, your stockists and your next event.
- A press and social beat. Announce that your brand is on sale at Universal Orlando Resort.
- Content that travels. Booth photos and product shots with a backdrop people recognise.
- A credential that lasts. A line for your wholesale pitches, event applications and About page.
SELL WHERE THEY
CAME TO SPEND.
JOIN US for