Gaming Community Expo
July 23 - 25, 2027
Retail at GCX
Sell to Gamers on Vacation
Retail
Sell to gamers who came ready to spend.
GCX attendees plan their trip months ahead and budget for it. They spend an average of $1,303 on the trip and $318 inside the venue, and they want something to take home that they cannot find anywhere else.
From apparel and collectibles to peripherals and tabletop, the GCX Market puts your products in front of adult fans of Destiny, Fallout, The Elder Scrolls and many more communities across two show days.
Apply to Exhibit
Tell us about your business and what you sell. It takes about five minutes, and we reply to every application by email.
Booths
From $1,400
Endcaps & Peninsulas
+10% placement
Show Floor
July 23 - 24, 2027
01 · THE AUDIENCE
Working Adults Who Travel to Shop
On Site
$318average spent per person inside the venue
Exhibitors
39%of attendees bought exhibitor merchandise or games
Age
70%aged 25 to 44
Trip
49.8%spent more than $1,000 on their GCX trip
Source: GCX 2026 General Attendee survey (n=327).
02 · WHY GCX
Shoppers With Time to Browse
SOUVENIR BUYERS
Shopping Is Part of the Trip
Nearly three in four buyers travel more than 75 miles to attend. Many buy a shirt, a figure or a dice set to remember the trip.
- 73.8% travel 75+ miles
- 43.5% fly in
- 49 states and 11 countries
FANDOMS
Fans Shop in Groups
GCX is built around communities like Destiny, Fallout and The Elder Scrolls, with themed spaces on the floor.
- 59% travel in groups of 2 to 5
- Themed community spaces
- Market and Tabletop Tavern areas
TWO DAYS
Two Full Days to Shop and Chat
With two full days, many attendees browse and chat on day one, and come back to buy on day two.
- 3.7 nights average stay
- Two show days, 10am to 5pm ET
- Promotion through the GCX app
03 · RESULTS
What Exhibitors Told Us
From our 2026 exhibitor survey of 47 exhibitors.
Sales
90%of exhibitors who sold on site took $2,000 or more
Big Weekends
45%of exhibitors who sold on site took $5,000 or more
Traffic
87%of exhibitors called their traffic high in volume and quality
Audience
93%of exhibitors rated the audience a strong match for their customer
“We absolutely loved the energy and atmosphere at GCX this year! The community was incredibly welcoming, enthusiastic, and genuinely interested in supporting artists and small businesses.”
“The energy on the floor was fantastic... the crowd really gets it, and getting to talk shop with people who light up over the same games and fandoms I do never gets old.”
04 · GALLERY
Retail at GCX
Brands, makers and retailers on the GCX show floor.
05 · BOOTHS
Spaces & Pricing
Every application is reviewed for fit and floor placement.
Where most retailers and makers start.
More wall and more stock. Endcap placement, open on three sides, for an additional 10%.
Room for a full storefront.
Open on all sides for a flagship store. Peninsula placement, open on three sides, is available for an additional 10%.
Peninsulas, larger footprints and custom builds are priced by build.
In-line 10x10 and larger booths include a 10ft back wall and 3ft side wall drape, basic signage, tables and chairs, vendor wifi and an allocation of exhibitor badges, with more badges available to buy. Power, hard-line internet and custom booth services can be ordered in the exhibitor kit after acceptance.
Want more than a booth?
Themed area sponsorships, event app placements, creator partnerships and GCX After Dark activations are available for brands that want a bigger presence at GCX.
06 · PERKS
Included With Every Booth
Social Spotlight Post
A dedicated post about you on GCX socials.
Collab Posts and Content
Instagram collabs, plus content you pitch: speed draws, packing videos, dev diaries.
Improved Website Listing
An upgraded listing on gcxevent.com.
Artist and Indie Newsletters
Dedicated artist and indie emails closer to the show.
Early Hotel Access
Accepted before the public room block? Book early with Premium passholders.
Discount Codes
Codes to share with friends, family, customers and fans.
Exhibited With Us Before?
Exhibited or partnered with us in the last five years? Tell us about your new art, game launch or sale and we will help share it. Alumni spotlights run through the end of 2026.
07 · HOW IT WORKS
From Application to Show Floor
STEP 1
Apply
Tell us about your business, what you sell and the space you want. It takes about five minutes.
STEP 2
We Review
Our team reviews every application for fit and floor placement, and replies by email.
STEP 3
Lock In Your Space
Approved exhibitors receive an invoice and the exhibitor kit with load-in, power and ordering details.
08 · QUESTIONS
Retail FAQ
What can I sell at GCX?
Apparel, collectibles, peripherals, tabletop games, prints, plush, jewelry, food and drink and more. Tell us exactly what you plan to sell in your application so we can place you well.
What does a booth include?
In-line 10×10 and larger booths include a 10ft back wall and 3ft side wall drape, basic signage, tables and chairs, vendor wifi and an allocation of exhibitor badges, with more badges available to buy.
What are endcaps and peninsulas?
An endcap is a 10×20 booth at the end of a row, open to the aisle on three sides. A peninsula is a 20×20 booth open to the aisle on three sides. Endcap and peninsula placement is available for an additional 10%.
Can I get power?
Yes. Power, hard-line internet and other services can be ordered through the exhibitor kit after your application is accepted.
When is the show floor open?
Friday July 23 and Saturday July 24, 2027, from 10am to 5pm ET, on the soundstages at Universal Orlando Resort.
When will I hear back?
We reply to every application by email. Booth placement is reviewed for fit, so we recommend applying early.
09 · THE VENUE
Exhibit at Universal Orlando Resort
Your brand, on sale at Universal Orlando Resort.
GCX takes place inside Universal Orlando Resort, which is worth telling your followers and stockists about.
- For press and social. Announce that your brand is on sale at Universal Orlando Resort.
- For content. Booth photos and product shots with a backdrop people recognize.
- For your pitch. A line for wholesale pitches, event applications and your About page.
BRING YOUR SHOP
ON VACATION.
JOIN US for