Gaming Community Expo
July 23 - 25, 2027
Games at GCX
Indie Avenue & Booths
Games
Show your game to players and creators at GCX 2027.
GCX has a long standing history of creating unique experiences big and small in gaming. From AAA titles such as Borderlands, to star power backed indy titles like Emberville. No matter what game you are creating or publishing, our audience is uniquely suited to spread the word. 48% of GCX attendees create content or stream, and they came to play. Bring a demo, a trailer or a world premiere and meet them across two show days at Universal Orlando Resort.
Independent studios exhibit on Indie Avenue at a reduced rate. Studios and publishers can book booths from 10×10 to 20×20, with Main Stage and creator packages available.
Apply to Exhibit
Tell us about your studio and your game. It takes about five minutes, and we reply to every application by email.
Indie Avenue
$800 · 10x10
Booths
From $1,400
Show Floor
July 23 - 24, 2027
01 · WHY BRING YOUR GAME TO GCX?
Players, Creators and the Main Stage
We bring your game to the floor at Universal Orlando Resort, pack a theater to see a preview and broadcast it!
HANDS ON
Two Full Days of Play
Attendees spend two full days on the floor and come back to the booths they liked. Many bring friends back with them to try a demo they liked.
- Playable demos welcome on every booth
- Two show days, then GCX After Dark
- A themed area for indie games
CREATORS
300+ Creators Attend Yearly
While over 48% of of GCX attendees are creators or streamers, our Creator Club represents a curated group of some of the best in the community shopping games.
- 48% of attendees create content
- 34.2M combined creator following
- Creator collaboration packages
STAGE & INDUSTRY
Premieres and B2B Meetings
Our 1,000-seat Main Stage hosts world premieres, panels and tournaments, simulcast online. Offstage we offer a host of networking opportunities.
- Main Stage premieres and panels
- Simulcast on Twitch, YouTube and Kick
02 · INDIE AVENUE
Three Zones for 2027
MADE IN FLORIDA
Local Studios
Studios from Orlando and across Florida, in front of players and the publishers and scouts we invite.
- For Florida-based studios
- Publishers and scouts invited
- A dedicated zone on the floor
HORROR GAMES
A Core Pillar
Horror is a core GCX 2027 pillar. We want more indie horror developers and publishers.
- Indie horror developers
- Horror publishers and labels
- Alongside invited horror creators
INDIE GAMES
Every Genre
We welcome a wide range of games from RPGs to unique, artist titles. Our audience loves to discover what's new.
- Independent studios and solo devs
- Playable demos welcome
- Indie Booths from $800
Plus the GCX Game Showcase on the Main Stage and stream, and every playable game on our Steam event page.
03 · AAA CASE STUDY
Borderlands 3 at GCX 2019
Borderlands 3 brought its core audience a custom pre-release activation at our 2019 live event in Orlando, FL.
Played
6,900attendees played Borderlands 3 on the show floor
Twitch
12Mviews of the Borderlands 3 Twitch stream
Main Stage
2live Main Stage panel broadcasts on Twitch
Hands-On
20+minutes of hands-on gameplay before release
GCX was the only public event besides E3 where players could get 20 to 25 minutes of hands-on Borderlands 3 gameplay before release. The goal was to build excitement and bring the core audience on board for the next chapter of the series.
The promotion
- A live event in May 2019 with creator announcements
- A promotional campaign driving players to GCX
- Email marketing to the GCX audience
- A friendly social rivalry with Bungie’s Destiny team and Digital Extremes that pushed on-site engagement
On the show floor
- A 30x30 open gameplay area with a line queue
- Two live Main Stage panel broadcasts on Twitch
- Developer discussion
- A demo of the Twitch extension app
- Optional lead generation through mailing list sign-ups
04 · INDIE CASE STUDY
Emberville at GCX 2026
Emberville came to GCX 2026 with an unreleased game and a launch date. The numbers below came from one booth and one Main Stage slot.
Wishlists
12,000+Steam wishlists across the two show days and a day either side
Impressions
928,306organic and earned impressions and views
Booth Scans
1,000+QR scans to the Steam page giveaway
Press
25gaming and general media articles and previews
The activation was simple: a playable demo on both show days, then Emberville: A First Look premiered on the GCX Main Stage on the Saturday, simulcast to Twitch, YouTube and Kick, with two partner channels carrying it live. That one hour drew 27% of the whole day’s viewing across the GCX broadcast and partner streams.
“GCX was a huge moment for Emberville. Seeing the response firsthand, meeting so many people excited about the game and watching that excitement continue well beyond the event made it an experience we’ll never forget.”
05 · STEAM
Your Game on the GCX Steam Page
Every game playable on the GCX show floor, in one place on Steam.
GCX launches a dedicated event page on Steam featuring every game playable on the show floor. It runs across the show weekend and sends Steam users straight to your store page, where the wishlist button is one click away. In 2026 the page ran July 23 to 26.
Impressions
1.1M+unique impressions of the GCX event on Steam
Views
15,326unique views of the event page
News Hub
1.08Mimpressions in the Steam News Hub
Store Pages
12,827clicks from game store pages into the event
GCX event page on Steam, July 23 to 26, 2026. Steam event analytics.
06 · REACH
GCX Broadcast and Socials
The GCX broadcast and social channels reach players who cannot make it to Orlando.
Live Broadcast
6,092hours watched across 14 hours of GCX broadcast on Twitch and YouTube
Live Views
20,544live views across the two show days
Social
11.4Mimpressions across seven GCX social networks in 2026
Creators
300+vetted creators in the GCX creator program
GCX 2026 broadcast data (Twitch and YouTube) and native social platform exports.
Work With GCX Creators
The GCX Creator Club brings vetted content creators to the show, each reviewed for engagement, content and community. Exhibiting studios can put demos, keys and booth time in front of creators who play, stream and post about what they find on the floor.
07 · STUDIO FEEDBACK
What Studios Told Us
From our 2026 exhibitor survey.
“It was our first time going to an expo in almost a decade and everyone made us feel right at home.”
“An intimate opportunity to connect with gaming communities that was relatively cost effective. Also nice getting to go to a theme park to wind down after the show.”
“Mostly how friendly the public is. Even though there were a LOT of traffic, everything felt welcoming.”
08 · NETWORKING
Network. Opportunities. Access.
GCX runs a full industry program alongside the show floor. Add an Industry Badge for your team to book MeetToMatch meetings with creators, use the Industry Lounge and join the Friday mixer.
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We are partnering with MeetToMatch, the B2B meeting platform used at Develop:Brighton, PG Connects and DevGAMM, to focus on connecting with creators. Hundreds of creators, agents, and agencies will be available to meet 1-on-1, with easy scheduling and numbered meeting tables.
INDUSTRY LOUNGE
Take a time out from our busy show floor to access our GCX Industry Lounge, only accessible to Industry, Creator, and VIP badge holders.
With coffee refills and refreshments on hand, it’s a quiet space to step away from it all and connect with colleagues and creators.
SOCIAL MIXER
We want to provide the opportunity to mix and mingle with your fellow industry professionals, so once the show floor closes we will re-open it at 7pm on Friday, July 23rd with drinks, canapes, and games. A chance to meet, greet, and converse after the first day of the event is done.
AFTER DARK
As the doors close on the Saturday of GCX, join us after dark inside the gates of Universal Islands of Adventure, exclusive to GCX attendees until midnight. Industry Badge holders can purchase an additional ticket to access GCX After Dark while allocations last. It’s the premiere highlight to the event.
08 · GALLERY
Game Booths at GCX
A look at studios on the GCX show floor.
09 · BOOTHS
Spaces & Pricing
Indie Avenue is reserved for independent studios. Every application is reviewed for fit.
For independent studios showing their own game. Limited, vetted and approved.
For studios and publishers who want a full booth on the main floor.
Room for several demo stations. Endcap placement available for an additional 10%.
A showcase for multiple titles, stations and a branded build.
Open on all sides for a flagship activation. Peninsula placement, open on three sides, is available for an additional 10%.
Larger footprints, peninsulas and custom builds are priced by build.
In-line 10x10 and larger booths include a 10ft back wall and 3ft side wall drape, basic signage, tables and chairs, vendor wifi and an allocation of exhibitor badges. Power, hard-line internet and custom booth services can be ordered in the exhibitor kit after acceptance.
Launching a Game? Ask About the Main Stage.
Main Stage segments, tournaments, creator collaborations, Indie Avenue sponsorship and event app placements can be added to any booth. Tick the options in your application, or talk to our partnerships team.
10 · PERKS
Included With Every Booth
Social Spotlight Post
A dedicated post about you on GCX socials.
Collab Posts and Content
Instagram collabs, plus content you pitch: speed draws, packing videos, dev diaries.
Improved Website Listing
An upgraded listing on gcxevent.com.
Artist and Indie Newsletters
Dedicated artist and indie emails closer to the show.
Early Hotel Access
Accepted before the public room block? Book early with Premium passholders.
Discount Codes
Codes to share with friends, family, customers and fans.
Exhibited With Us Before?
Exhibited or partnered with us in the last five years? Tell us about your new art, game launch or sale and we will help share it. Alumni spotlights run through the end of 2026.
11 · HOW IT WORKS
From Application to Show Floor
STEP 1
Apply
Tell us about your studio, your game and the space you want. It takes about five minutes.
STEP 2
We Review
Our team reviews every application for fit and floor placement, and replies by email.
STEP 3
Lock In Your Space
Approved exhibitors receive an invoice and the exhibitor kit with load-in, power and ordering details.
12 · QUESTIONS
Games FAQ
Who qualifies for Indie Avenue?
Indie Avenue is for independent studios and solo developers exhibiting a game they made. Spaces are limited and every application is reviewed. Studios that do not fit Indie Avenue can book a standard booth.
Can I bring a playable demo?
Yes, and we recommend it. Hands-on play is what GCX attendees come for. Power and hard-line internet can be ordered through the exhibitor kit after acceptance.
What does a booth include?
In-line 10×10 and larger booths include a 10ft back wall and 3ft side wall drape, basic signage, tables and chairs, vendor wifi and an allocation of exhibitor badges, with more badges available to buy.
How do I get on the Main Stage?
Main Stage premieres, panels and tournaments are part of our sponsorship packages. Tick the Main Stage option in your application or send us a sponsor inquiry and our team will be in touch.
We are a publisher with several titles. How should we apply?
Apply once as your company and list every title you plan to show. We will talk through the right footprint with you.
Can creators feature our game?
Yes. GCX welcomes hundreds of vetted creators every year, and creator collaborations can be built into your activation. Tick the creator option in your application.
When will I hear back?
We reply to every application by email. Indie Avenue space is limited, so we recommend applying early.
13 · THE VENUE
Exhibit at Universal Orlando Resort
Your game, playable at Universal Orlando Resort.
GCX takes place inside Universal Orlando Resort, which gives you something to announce before, during and after the show.
- For press. Announce your game as playable at Universal Orlando Resort.
- For socials. Booth photos, creator videos and clips filmed at Universal Orlando Resort.
- For players. An audience on vacation with time to sit down and play.
BRING YOUR GAME
ON VACATION.
JOIN US for