Gaming Community Expo
July 23 - 25, 2027
Games at GCX
Indie Avenue & Booths
Games
Put your game in the hands of the players who decide what everyone else plays next.
48% of GCX attendees create content or stream, and they came to play. Bring a demo, a trailer or a world premiere and meet them across two show days at Universal Orlando Resort.
Independent studios exhibit on Indie Avenue at a reduced rate. Studios and publishers can book booths from 10×10 to 20×20, with Main Stage and creator packages available.
Apply to Exhibit
Tell us about your studio and your game. It takes about five minutes, and we reply to every application by email.
Indie Avenue
$800 · 10x10
Booths
From $1,400
Show Floor
July 23 - 24, 2027
01 · WHY SHOW YOUR GAME AT GCX?
Players Who Talk About What They Play
GCX is small enough to get noticed and connected enough to be heard far beyond the show floor.
HANDS ON
Real Players, Real Time
Attendees spend two full days on the floor and come back to the booths they liked. Your demo gets played, replayed and recommended to friends who are in the same building.
- Playable demos welcome on every booth
- Two show days, then GCX After Dark
- A themed area for indie games
CREATORS
Your Game on Stream
469 vetted creators attended GCX 2026 with a combined following of 34.2 million. Their channels drew 3.02 million hours watched in the 30 days before the show.
- 48% of attendees create content
- 34.2M combined creator following
- Creator collaboration packages
STAGE & INDUSTRY
Premiere It on the Main Stage
The 1,000-seat Main Stage hosts world premieres, panels and tournaments, simulcast to Twitch, YouTube and Kick. Off stage, MeetToMatch and the Industry Lounge connect you with publishers, press and creators.
- Main Stage premieres and panels
- Simulcast on Twitch, YouTube and Kick
- MeetToMatch B2B meetings
02 · DOES IT WORK FOR GAMES?
Case Study: Emberville
Emberville came to GCX 2026 with an unreleased game and a launch date. Here is what one booth and one Main Stage slot produced.
Wishlists
12,000+Steam wishlists across the two show days and a day either side
Impressions
928,306organic and earned impressions and views
Booth Scans
1,000+QR scans to the Steam page giveaway
Press
25gaming and general media articles and previews
The activation was simple: a playable demo on both show days, then Emberville: A First Look premiered on the GCX Main Stage on the Saturday, simulcast to Twitch, YouTube and Kick, with two partner channels carrying it live. That one hour drew 27% of the whole day’s viewing across the GCX broadcast and partner streams.
“GCX was a huge moment for Emberville. Seeing the response firsthand, meeting so many people excited about the game and watching that excitement continue well beyond the event made it an experience we’ll never forget.”
03 · DOES IT MOVE WISHLISTS?
Your Game on the GCX Steam Page
Every game playable on the GCX show floor, in one place on Steam.
GCX launches a dedicated event page on Steam featuring every game playable on the show floor. It runs across the show weekend and sends Steam users straight to your store page, where the wishlist button is one click away. In 2026 the page ran July 23 to 26.
Impressions
1.1M+unique impressions of the GCX event on Steam
Views
15,326unique views of the event page
News Hub
1.08Mimpressions in the Steam News Hub
Store Pages
12,827clicks from game store pages into the event
GCX event page on Steam, July 23 to 26, 2026. Steam event analytics.
04 · WHO ELSE SEES IT?
Seen Far Beyond the Show Floor
The GCX broadcast and social channels carry your game to players who could not be in the room.
Live Broadcast
6,092hours watched across 14 hours of GCX broadcast on Twitch and YouTube
Live Views
20,544live views across the two show days
Social
11.4Mimpressions across seven GCX social networks in 2026
Creators
469vetted content creators in the 2026 creator program
GCX 2026 broadcast data (Twitch and YouTube) and native social platform exports.
Put Your Game in Creators’ Hands
The GCX Creator Club brings vetted content creators to the show, each reviewed for engagement, content and community. Exhibiting studios can put demos, keys and booth time in front of creators who play, stream and post about what they find on the floor.
05 · WHAT DO STUDIOS SAY?
Heard on Indie Avenue
From our 2026 exhibitor survey.
“It was our first time going to an expo in almost a decade and everyone made us feel right at home.”
“An intimate opportunity to connect with gaming communities that was relatively cost effective. Also nice getting to go to a theme park to wind down after the show.”
“Mostly how friendly the public is. Even though there were a LOT of traffic, everything felt welcoming.”
06 · WHO WILL YOU MEET?
Network. Opportunities. Access.
GCX runs a full industry program alongside the show floor. Add an Industry Badge for your team to book MeetToMatch meetings with creators, use the Industry Lounge and join the Friday mixer.
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We are partnering with MeetToMatch, the premier B2B meeting platform trusted by gaming events worldwide, to focus on connecting with creators. Hundreds of creators, agents, and agencies will be available to meet 1-on-1, with easy scheduling and numbered meeting tables.
INDUSTRY LOUNGE
Take a time out from our busy show floor to access our GCX Industry Lounge, only accessible to Industry, Creator, and VIP badge holders.
With coffee refills and refreshments on hand, it’s a quiet space to step away from it all and connect with colleagues and creators.
SOCIAL MIXER
We want to provide the opportunity to mix and mingle with your fellow industry professionals, so once the show floor closes we will re-open it at 7pm on Friday, July 23rd with drinks, canapes, and games. A chance to meet, greet, and converse after the first day of the event is done.
AFTER DARK
As the doors close on the Saturday of GCX, join us after dark inside the gates of Universal Islands of Adventure, exclusive to GCX attendees until midnight. Industry Badge holders can purchase an additional ticket to access GCX After Dark while allocations last. It’s the premiere highlight to the event.
07 · WHAT DOES IT LOOK LIKE?
Game Booths at GCX
A look at studios on the GCX show floor.
08 · WHICH SPACE IS RIGHT FOR YOU?
Spaces & Pricing
Indie Avenue is reserved for independent studios. Every application is reviewed for fit.
For independent studios showing their own game. Limited, vetted and approved.
For studios and publishers who want a full booth on the main floor.
Room for several demo stations. Endcap placement available for an additional 10%.
A showcase for multiple titles, stations and a branded build.
Open on all sides for a flagship activation.
Larger footprints, peninsulas and custom builds are priced by build.
In-line 10x10 and larger booths include a 10ft back wall and 3ft side wall drape, basic signage, tables and chairs, vendor wifi and an allocation of exhibitor badges. Power, hard-line internet and custom booth services can be ordered in the exhibitor kit after acceptance.
Want a premiere, not just a booth?
Main Stage segments, tournaments, creator collaborations, Indie Avenue sponsorship and event app placements can be added to any booth. Tick the options in your application, or talk to our partnerships team.
09 · HOW DOES IT WORK?
From Application to Show Floor
STEP 1
Apply
Tell us about your studio, your game and the space you want. It takes about five minutes.
STEP 2
We Review
Our team reviews every application for fit and floor placement, and replies by email.
STEP 3
Lock In Your Space
Approved exhibitors receive an invoice and the exhibitor kit with load-in, power and ordering details.
10 · QUESTIONS
Games FAQ
Who qualifies for Indie Avenue?
Indie Avenue is for independent studios and solo developers exhibiting a game they made. Spaces are limited and every application is reviewed. Studios that do not fit Indie Avenue can book a standard booth.
Can I bring a playable demo?
Yes, and we recommend it. Hands-on play is what GCX attendees come for. Power and hard-line internet can be ordered through the exhibitor kit after acceptance.
What does a booth include?
In-line 10×10 and larger booths include a 10ft back wall and 3ft side wall drape, basic signage, tables and chairs, vendor wifi and an allocation of exhibitor badges, with more badges available to buy.
How do I get on the Main Stage?
Main Stage premieres, panels and tournaments are part of our sponsorship packages. Tick the Main Stage option in your application or send us a sponsor inquiry and our team will be in touch.
We are a publisher with several titles. How should we apply?
Apply once as your company and list every title you plan to show. We will talk through the right footprint with you.
Can creators feature our game?
Yes. GCX welcomes hundreds of vetted creators every year, and creator collaborations can be built into your activation. Tick the creator option in your application.
When will I hear back?
We reply to every application by email. Indie Avenue space is limited, so we recommend applying early.
11 · WHY IT MAKES NEWS
The Headline Writes Itself
Your game, playable at Universal Orlando Resort.
GCX takes place inside Universal Orlando Resort, a destination your players already know and love. A playable debut there is a story worth telling, before, during and after the show.
- A press release beat. Announce your game as playable at Universal Orlando Resort.
- Content that travels. Booth photos, creator videos and clips with a backdrop people recognise.
- Players on vacation. An audience with time to sit down, play and talk about your game.
SHOW THEM
WHAT’S NEXT.
JOIN US for